A great website helps businesses attract new customers, build customer trust, improve conversion rates, provide customer support, and showcase the company’s brand.

A well-designed website can make an excellent first impression on its customers. It can also boost engagement and attract new customers for the company.

While the design and look of a website are essential, we must consider some other factors too while building a website for our business.

In this article, we will explore seven crucial characteristics of a great site that you can apply to drive more engagement and get the most out of your online presence.

Great Website
Great Website

1- A great UI/UX Website

The user interface (UI) is the visual appearance of a website, such as a layout, navigation menus, buttons, and more. The term UX refers to the user’s overall experience with the site. UX is in charge of how the user interacts with the website and how easy it is to interact with elements. UI and UX are required for a great user experience.

A great UI/UX means predicting the users` behavior, understanding how they interact with your website and what they look for, and ensuring the user experience is seamless and enjoyable.

A great UI/UX significantly impacts users’ perception of the site and the company behind it. It can also help build trust with customers and increase conversion. Therefore, it is essential to have a great UI/UX design.

2- Functional 

Every website must have a straightforward functionality and purpose. For example, an e-commerce website allows customers to select and order a product online. It would not make sense if the customers could only see the products online but not be able to buy online. Therefore, ensure your website serves a clear purpose and benefits your business and users.

3- Fast-Loading Website

No one likes a website that takes longer than 2 seconds to load. Waiting for a web page to load is frustrating and results in visitors leaving the website faster. At the same time, a fast-loading web page provides a better user experience and less frustration for the visitors, which leads to more conversions and more engagement for the website.

4- Responsive Design

Responsive design is a modern approach to web design that ensures a website’s usability and user-friendliness across all devices. A responsive design adapts its layout and options to the device and browser’s screen size. When it is opened on a large screen on a computer, the menus, images, and content are adjusted to fit the screen size of the computer; however, when the same site is opened on a mobile phone, the same menus and content adjust to fit the mobile screen perfectly.

Responsive design affects your SEO, conversion rates, and user experience. It helps the site load faster as the users do not need to adjust the screen to view the content; it also reduces bounce rates and increases session time.

5- SEO Optimized Website

There needs to be more than a perfect design, with much content and a responsive design, to rank high on search engines. You must ensure your website is search engine friendly to rank higher in relevant search queries.

Here are some tips for making your site SEO-friendly. These include developing an SEO strategy, designing an SEO-friendly architecture, increasing SEO’s E-A-T, implementing a mobile-friendly design, adding essential pages to the main menu, linking important secondary pages in the footer, and employing an SEO-friendly URL structure.

Moreover, consider including your main keyword in the content, writing unique titles, descriptions, and content, optimizing your title tag for SEO, optimizing your site loading speed, tracking your results with Google Search Console, optimizing images for SEO, and using internal and external links.

6- Secure

Website security protects your website from cyberattacks, including hackers, malware, scams, and errors. Site security helps you protect your reputation and brand. It also prevents your website from shutting down.

Security is the primary concern of today’s website visitors. People cannot put their credit/debit card information on any site. They first ensure that the website is genuine and that their data is secure before interacting with it. If your website stores sensitive user data, you must take all necessary security precautions to protect your business and users.

7- Relevant Quality Content

The content keeps the users engaged with the website and encourages them to interact. It is the content that the users primarily communicate with while visiting a website. A site with good content keeps visitors busy and helps retain and attract more visitors, and good content will also improve search engine rankings.

Relevant content is also crucial in ranking higher in search engines. Search engines love content that is relevant and well-researched.


Applying the seven characteristics listed above will assist you in reaching new customers, increasing brand awareness, improving communication with customers, establishing trust, and staying ahead of the competition. While there are many more that we were unable to include in this article, we have highlighted the seven most important ones above.

In case we missed any crucial characteristics, kindly let us know. Please fill out the form below to comment. We always welcome new ideas and ways to improve.

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